Privacy Policy

Effective Date: July 24, 2026

Complete Aquatic Solutions ("Company," "we," "us," or "our"), located in Queen Creek, Arizona, respects your privacy. This Privacy Policy describes how we collect, use, store, and protect your personal information when you visit our website at casarizona.com (the "Site"), use our services, or interact with us by phone, text message, email, or in person. By providing your information to us, you consent to the practices described in this policy.

1. Information We Collect

We collect the following types of personal information:

Identification & Contact Data: Your name, email address, telephone number (including mobile number), and mailing address.
Service Address Data: The physical address where pool services are performed, including any access instructions.
Account & Billing Data: Payment method details, billing address, invoicing history, and service agreement information.
Communication Data: Records of phone calls, text messages, emails, chat conversations (including with our AI assistant, Billy), and service requests.
Pool & Equipment Data: Information about your pool, equipment, water chemistry readings, and service history.
Technical Data: IP address, browser type, device information, pages visited, and referring URLs collected automatically when you visit our Site.

2. Text Messaging Opt-In Data

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. All categories of information described in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We will not share your mobile information with third parties or affiliates for marketing or promotional purposes.

We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and other vendors who assist us in the delivery of text messages.

3. How We Use Your Information

We use your personal information to:

Provide, schedule, and perform pool service, repair, and equipment installation work
Send service confirmations, appointment reminders, scheduling updates, and rescheduling notices by text, email, or phone
Issue invoices, process payments, and manage billing and accounts
Respond to inquiries, service requests, and customer support needs
Communicate account and service-related information
Maintain service records, equipment history, and water chemistry logs
Improve our website, services, and customer experience
Send occasional educational content and promotional offers (you may opt out at any time)
Comply with legal, tax, and regulatory obligations

4. How We Store & Protect Your Data

We take reasonable measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Your data is stored using the following safeguards:

All website data transmissions use HTTPS/TLS encryption
Customer and billing records are stored in secure, access-controlled cloud databases (Supabase) with row-level security policies
Payment processing is handled through QuickBooks and our payment processors; we do not store full credit card numbers on our own systems
Access to personal data is restricted to authorized employees and contractors on a need-to-know basis
We retain personal information only as long as necessary to provide services, fulfill legal obligations, and maintain service records

No method of transmission or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. We Do Not Sell Your Data

Complete Aquatic Solutions does not sell, rent, or trade your personal information to third parties. We do not sell your data to data brokers, advertisers, or any other outside party for monetary or commercial benefit. This includes your name, contact information, service address, billing information, and text messaging consent.

6. Third-Party Services We Use

We use the following third-party services to operate our business. Each service has its own privacy policy, and we encourage you to review them:

QuickBooks — for invoicing, payment processing, and accounting
Supabase — for secure database storage and user authentication
Scheduling Software — for appointment booking, reminders, and technician dispatch
Google Analytics 4 — for website traffic and usage analytics
Text Messaging / SMS Provider — for sending service-related text messages to customers who have provided consent
Email Service — for sending invoices, confirmations, and customer communications
Video Consultation Platform — for virtual pool technician appointments
AI Service Providers — to power our AI assistant, Billy, for pool repair guidance

These providers process data on our behalf and are contractually obligated to protect your information. We share only the minimum data necessary to provide the relevant service.

7. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze site traffic. Cookies are small text files stored on your device when you visit a website.

Types of cookies we use:

Essential Cookies: Required for the website to function properly (e.g., session management, security).
Analytics Cookies: Used by Google Analytics 4 to understand how visitors use our site, including page views, session duration, and traffic sources.
Preference Cookies: Remember your settings and choices (e.g., recently viewed guides).

You can control or disable cookies through your browser settings. Disabling cookies may affect some features of the website. By continuing to use our site, you consent to our use of cookies as described in this policy. We do not use cookies for targeted advertising.

8. Information Sharing

We do not sell your personal information. We may share your information with the third-party service providers listed above, and only as necessary to provide our services. We may also disclose information when required by law, court order, or government regulation, or to protect the rights, property, or safety of our company, our customers, or others.

9. Your Rights

You have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request that we correct inaccurate or incomplete information
Deletion: Request that we delete your personal information, subject to legal retention requirements
Opt-Out: Unsubscribe from marketing emails or text messages at any time
Withdraw SMS Consent: Reply "STOP" to any text message or contact us directly

To exercise any of these rights, contact us using the information in Section 12 below.

10. Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Effective Date" at the top of this page. Your continued use of our website or services after any changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Complete Aquatic Solutions

Queen Creek, AZ 85142

Phone: (480) 984-0300

Email: jeff@casarizona.com

For text message opt-out: reply "STOP" to any message or call the number above.